The Numbers
Does Your Cost Per Lead Actually Make Money?
Put in the numbers from your business. See your breakeven lead cost, profit per job, and what your marketing could produce each month.
Lead ROI Calculator
Cost In → Profit OutYour Numbers
These are starting values. Type in your real ones and the math updates as you go.
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leads
Profitable
At $109 per lead, you are making money.
You keep $364 in profit on every job after lead costs.
Breakeven Headroom$91 of room per lead
You Pay$109
Break Even At$200
Cost per closed jobwhat one customer really costs$436
Profit per jobbefore lead cost$800
Net profit per jobafter paying for leads$364
Profit per $1 in leadsprofit made per ad dollar$1.83
ROASrevenue back per $1 in leads4.6x
Monthly picture7.5 jobs / mo
Spent on leads$3,270
Net profit after leads$2,730
Estimates only. Numbers depend on the figures you enter. Actual results vary by market, offer, and follow-up.
The math is simple. Getting the inputs right is not.
Your close rate, gross margin, and actual lead cost determine whether a campaign is an asset or an expensive distraction. If you want help pressure-testing your numbers, request a free marketing audit.